By now you all know about how a dog encouraged me to start DDC, but I haven't told you how a rat helped shape my business model. Back in 2005 I had first launched my website. Hoping to promote the site, I shopped around for link exchanges. One highly respected, sugar artist generously offered a section of her website as a directory for cake designers across the country. I knew that getting her approval would be equivalent to the Good Housekeeping Seal . I eagerly submitted my site, awaiting her OK.She replied that she loved my work , but she suggested that I remove the "dead rat cake". Now, she was not the first person to express a strong reaction to that cake. Some were disgusted , some intrigued , but all were interested. I realized that it was far more important to me to offer cakes that were above all else "interesting".Against the aforementioned artist's suggestion, I kept the rat. The rat was a symbol to let my potential clients know that nothing was too off beat, too strange.Over time the rat image was replaced by other , newer cakes, but I still get comments about it to this day. A cake that keeps people talking years later? Yep, I think I made the right decision.
Here's the Left 4 dead cake referenced and a nice little compilation of other Halloween/ horror themed cakes including the rat


1 comment:
You ALWAYS do the best work! Saw this one featured on GreatWhiteSnark!
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