Monday, April 26, 2010

about that cupcake..........

When you make cakes that look like everything except cake, it's really hard to convey that in a symbol, or in this case a logo. When I first started DDC I struggled with this. At that time simply stating "sculpted cakes" was often met with quizzical looks and the inevitable "just WHAT is a sculpted cake anyway??" Should I select an image of a cake as my branding? Which one? Baked ham cake? No, I learned from having that image on one of my business cards that that just leads people to ask "Oh you do catering too?" What then? perhaps one of my animal cakes? Then I might get pigeonholed as only making animal cakes (see? "pigeon-holed:animal cakes? get it?)
That wouldn't do either. In fact no single image would accurately convey what I do . Hence the "cupcake" in my logo. Not entirely sold on it OR cupcakes in general (but more about that in a bit) but it'll do. Close but no cigar.Anyway, that cupcake logo has been used on my website, my business cards, my sign and on my first delivery vehicle.
Over time I grew to despise cupcakes. My mission in starting DDC was to offer things you could not get just anywhere. I need not point out that every town has a cupcake shop and every city has many multiples of them. I have been trying to phase out cupcakes for the longest time now because of this plus the fact that they are such a pain in the ass, at least the ones I make. I guess I could just make simple toppers that are cute and decorative but you know I'd never take the easy road.......nope, If there's a way to make something complicated and time consuming I'll find it. Despite finding the production quite tedious, I will (just this one time) admit that it's cool to see lots of little things in groupings. I do love miniature stuff =)
We recently got a second delivery vehicle and again the "cupcake" debate arose again. If I stuck with the logo then I'm stuck with cupcakes, right? Answer is a qualified "yes". As of now I still will take on the occasional cupcake order if , and only if, I think it's something that is unique enough to warrant my doing them vs. a cupcake specialty shop. So here are a few DDC cupcakes/ toppers that I can now admit are some of my faves, you know , now that the memory of the pain of making them has faded.

4 comments:

Lisa said...

aaahhh! That clears that question up, I was wondering about that cupcake logo! :)

Destini said...

I do love to see a DDC cupcake every now and then. The meat/bbq and those incredible Toy Story ones still blow me away everytime I see them.

How To Be Perfect said...

The knife cupcakes are amazing! I love them.

Sprinkles said...

Your cupcakes are adorable! I'd love to feature them on our blog www.partycupcakeideas.com ! Let me know if you are interested.